What's the purpose of branding?

 

 

It is the identity of your company, its core essence, the big idea. It’s what you and your staff collectively stand for.

 

 

 

 

 

 

Position your brand apart from the competition, not against it. It’s the easiest way to get noticed and the quickest way to become a category leader.

Its simple articulation communicates critical brand imagery to the target audience, thus positively impacting the decision to buy into, not just a product or service, but an emotion and a lifestyle that is more long lasting.

Even internal communication with and within your employees will become clearer, helping staff and vendors articulate your USPs more effectively. They will be more motivated and passionate about what they do and how they go about doing it, and be governed by a unified philosophy.