Print still has it's place in the marketing mix.

It is durable and portable and can be read anytime anywhere. There is no need to boot it up or power it down. It can be passed along to other readers.


A Magazine Publishers of America survey found that 24% of readers typically pass an article along to someone else, 23% save the article for future reference, and 13% visit a
related website.

Print is credible. The phrase “Get it down on paper” is meaningful. Having words and images that you can examine and hold in your hand, review, show to others and keep in a safe place provides a degree of trust and reassurance.


Print doesn’t have to be the only medium you use.But is should be considered whenever you
want to persuade, inform or entertain.

Direct mail is also a great way to expand business
relationships and keep customers loyal.

A study by the Rochester Institute of Technology Printing Industry Center found that 67% of respondents like getting mail about new products from companies they do business with.

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